Agreed upon proposal:
Proposal 1: Foundational Social Media Strategy – $350/month
Objective: Establish a strong and consistent social media presence to increase brand
awareness and attract new customers.
Services Included:
- Platforms Managed:
o Facebook and Instagram - Strategic Approach:
o Content Pillars Development:
▪ Define key themes aligned with DaCapo Coffee’s brand and
community focus.
o Brand Voice and Aesthetic:
▪ Maintain a consistent tone and visual style that reflects your local
charm. - Content Creation and Scheduling:
o Posting Frequency:
▪ 3 posts per week (approximately 12 posts per month).
o Content Types:
▪ Use provided photos with engaging captions, local hashtags, and
geotags.
▪ Incorporate stories and interactive features like polls or question
stickers. - Community Management:
o Engagement:
▪ Respond promptly to comments and messages.
▪ Encourage user-generated content by featuring customer posts. - DoorDash Promotion:
o Integration:
▪ Regularly highlight DoorDash ordering options in posts and stories.
▪ Include direct links where possible for easy access.
- Analytics and Reporting:
o Monthly Performance Report:
▪ Track key metrics such as reach, engagement, and follower growth.
▪ Provide insights on content performance and audience behavior.
Projected Impact:
- Increase in Social Media Engagement: Up to 20% (adjusted minimum expected).
- Growth in Followers: Approximately 6% per month.
- Community Building:
o Establish a loyal base of engaged followers.
Adjusted Estimated Returns:
- In-Store Sales:
o Additional 100 transactions/month (approx. 3–4 per day).
o Estimated Revenue: $1,000/month. - DoorDash Orders:
o Additional 50 orders/month (approx. 1–2 per day).
o Estimated Revenue: $500/month. - Total Adjusted Estimated Additional Revenue: $1,500/month.
- Price will not adjust until 11/4/2025 if continued without interruption for 12 months.